Posterous theme by Cory Watilo

Eseul unui câștigător al premiului Nobel

Pentru ca în însemnarea anterioară am făcut referire la 'umor de calitate', nu m-am putut abÈ›ine din a face o comparaÈ›ie cu umorul È™i divertismentul zilelor noastre.

AÈ™a am ajuns la eseul lui Mario Vargas Llosa, "La civilización del espectáculo", document în care autorul face o analiză dură a societății contemporane. Nu îmi place în mod special scriitorul Vargas Llosa, dar, fără a mă considera puritan, poate doar demodat, ader la unele din opiniile sale.

Citez (într-o traducere aproximativă) câteva fragmente dintr-un articol în spaniolă, al publicaÈ›iei Letraslibres.com:

"The civilization of the show [...] I think this is the best way to define the civilization of our time. What do I mean by civilization of the show? [...]of a world in which the first in the current value table and the universal passion is occupied by entertainment, to have fun, to escape boredom."

"Thus, both systematic and callous, have fun, avoid boredom, avoid what disturbs, worries and anxiety, became, for social sectors increasingly large, the top to the bottom of the social pyramid, a generational mandate That Ortega y Gasset called "the spirit of our time"[...]".

"In the civilization of the show is normal and almost mandatory that cooking and fashion (și 'X au talent' - aș adăuga eu) occupy most of the sections on culture and the "chefs" and "designers" and "dressmakers" are today the leading role that previously had scientists, composers and philosophers. Stoves and fireplaces and walkways are confused within the cultural coordinates of the time with books, concerts, operas and laboratories."


"For Plato, Socrates, Aristotle, the cultivation of the body was simultaneous and complementary to the cultivation of the spirit, it was believed that both are mutually enriched. The difference with our times is that now, generally, the practice of sports is made at the expense and instead of intellectual work. [...] the big football games serve mainly as a Roman circus, an excuse and relief of the irrational, regression of the individual to the condition of the tribe, gregarious piece, which, protected in the warm and impersonal anonymity of the grandstand, gives vent to his aggressive instincts of rejection of the other, symbolic of conquest and annihilation of the adversary."

"Today the massive consumption of drugs responds to a cultural environment that drives men and women in search of quick and easy pleasure, that immunize against worry and responsibility, encounter with oneself through reflection and introspection, eminently intellectual activities that repel frivolous culture, because they are considered boring. It is to escape the emptiness and anguish caused to feel free and obliged to make decisions like what to do with himself in the world around us, especially if it faces challenges and dramas- feelings which poke that need to distraction - the engine of civilization in which we live."


"Today, the intellectual has disappeared from public debate. True, some of them still manifest sign, send letters to newspapers and become embroiled in controversy, but none of that has serious impact on the progress of society, whose economic, institutional and even cultural power are decided by political and and so-called administrative powers, including the intellectuals only conspicuous by their absence. Aware of the awkward situation they have been reduced by the society in which they live, most intellectuals have opted for discretion or failure in the public debate."

"However, the positive counterpart of this sexual emancipation was also the trivialization of sex, which, for many, especially younger generations, has become a sport or hobby, a task shared no more important and perhaps less, gymnastics, dance or football. The light sex is sex without love and imagination, purely instinctive and animal sex. Vented a biological necessity and not a sensitive experience which enriches life emotionally, the couple's relationship beyond the carnal brawl, instead of releasing the man or woman from loneliness, after the peremptory act of physical love the fleeting follows, which returns them with an inevitable sense of failure and frustration. Eroticism has disappeared. Why? Because eroticism, making sex into a work of art, a ritual that literature, art, music and images permeate refined sensibility and high aesthetic virtuosity, is inconsistent, the very negation of that easy sex , expeditious and promiscuous [...]"


"Because one of the consequences of making the entertainment and fun in the supreme value of an era is that in the field of information, gradually it will also produce a hidden disorder of priorities: the news become important or secondary on everything, and sometimes only, not for its economic significance, political, cultural and social as it is new, surprising, unusual, outrageous and spectacular. Turning information into an instrument of fun is slowly opening the doors to confer legitimacy and respectability to what, before, took refuge in a marginal and almost clandestine journalism: scandal, disloyalty, gossip, violation of the privacy, if not-in the worst cases, to libel, slander, and to lie."


"This is a reality rooted in our time, the birth of new generations, a way of being, of living and perhaps also to die in the world in which we, we, the fortunate citizens of those countries to which the democracy, freedom, ideas, values, books, art and literature of the West have brought us the privilege of making the passenger entertainment in the highest aspiration of human life and the right look with cynicism and disdain all that bored, worried and reminds us that life is not only fun, but drama too, pain, mystery and frustration."

 

Multă înÈ›elepciune îmi È™i vă doresc!

 

Zâmbet instant

Nu È™tiu tu, dar eu oricât de supărat aÈ™ fi, mă uit la secvenÈ›a de mai jos È™i râd instantaneu:

AcelaÈ™i Charlie Chaplin spunea: "To truly laugh, you must be able to take your pain, and play with it!”

Dacă știi vreun film al zilelor noastre cu umor de calitate, aștept un link. :)

Cum se vinde magiunul sau Marketing à la Topoloveni

Nu ma intreba cum, dar in zilele de sarbatori am dat pe [pune aici orice nume de televiziune etno-folcloro-manelistica] TV si l-am vazut pe domnul Ion Popa prestand cu spor o melodie ce-mi gadila (cu grebla) auzul. Iata:

Acum eu nu pot decat sa ma intreb ce era in capul producatorului de magiun Topoloveni cand a gandit strategia asta de promovare? Ducandu-se pe Favorit TV, de exemplu, ataca un target destul de low, as spune eu, in conditiile in care un borcanas de-al lor de 450 ml costa approx. 10 RON. Hmm, ceva da cu virgula.

Apoi, serios, cine sta de Craciun la masa cu caltabosul in fata si fredoneaza "magiunul de Topoloveni"...? Sau cine sta oricand, oriunde si fredoneaza "maginul de Topoloveni"? :)

In plus, din cate stiam eu, Topoloveni e in Arges, iar Arges nu e in Oltenia asa cum spun versurile...

Dar, sunt roman si-mi place pruna :)), si-mi mai plac ringtonurile fistichii la telefon, deci pe cand un ringtone?


P.S: acum mi-a picat fisa, singura explicatie posibila e ca producatorii magiunului sunt olteni. :D

Crăciun Fericit!

Să ai un Crăciun Fericit! Ți-am făcut și o felicitare:

Felicitare_business


P.S: Da, în partea blurată eram eu cu o minge roÈ™ie de clovn pe nas. :)

P.P.S: Ideea nu e originală, e o adaptare a unei felicitări corporate asemănătoare, văzută în Italia. MulÈ›umesc lui Daniel pentru editarea grafică.

Business de Romania sau cum sa faci e-commerce cu Mag4u.ro

Dupa mine, angajatii unei companii sunt cea mai buna unealta de marketing a ei. Inainte de a fi inovator, inainte de a explora nișe virgine, inainte de a fi in stare sa faci business plan-uri, trebuie sa stii cum sa angajezi.


Iar in piata e-commerce e cu atat mai important sa ai oameni buni in pozitia de client service, pentru ca e vorba de interfata cu un potential client iar cand ei se comporta ca niste cocalari luati de la seminte si cola din fata blocului si trantiți intr-un birou, rezultatul nu poate fi decat unul. Sa iti explic.


Imi cautam o imprimanta multifunctionala si dupa ce m-am hotarat ce sa cumpar am facut o selectie a ofertelor. Cea mai ieftina a fost cea de la Mag4u.ro (numele trebuia sa-mi dea de gandit), la diferenta de 100 Ron de a doua clasata, dar iata ce conversatie am avut cu un angajat al lor ce nu mai prididea sa fie "4u":

 [...]

andreitescan: o aveti pe stoc?
andreitescan: daca da, in cat timp va fi livrata?
mag4uro: imprimanta simpla sau cu ciss 
- semnul intrebarii?
andreitescan: ce inseamna simpla?
andreitescan: fara cartuse?
mag4uro: cartuse are
mag4uro: dar la ea se poate pune si sitemul ciss –
jos sitemul!
andreitescan: nu stiu ce inseamna asta
mag4uro: clar   
- aici s-a rupt filmul...
andreitescan: ?
mag4uro: imrdiat
ne grabim, ma leshi bah cu ortgrafia ta?
andreitescan: gata, m-am documentat
andreitescan: nu, fara ciss
mag4uro: nu este in stoc momentan
mag4uro: dupa 10 ianuarie
andreitescan: clar 
-  et voila!
andreitescan: multumesc

Si eu nu ma grabeam deloc, puteam foarte usor sa astept pana la anul pentru a cumpara imprimanta. Totusi, modul in care am fost tratat m-a facut sa nu si m-a facut sa extrapolez si sa ma gandesc ca daca asa sunt tratat acum cand cumpar, cum o sa mai fiu tratat dupa ce am apucat sa dau banii...?

Drept urmare, m-am dus direct la numarul doi de pe lista, baietii aia cu sange in vine, Koyos.ro. Am fost tratat super dar din pacate nu o aveau pe stoc si m-au intrebat daca e in regula sa revina cu un telefon in momentul in care o sa fie disponibila. Era ok, dar hai totusi sa stim si o data exacta.

Si uite asa am ajuns, exact, la emag.

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